Public File
Contents:
1.0: 97.2 Stray FM
1.1: About 97.2 Stray FM
1.2 Address details
1.3: Broadcast Map
2.0: News
2.1: Who’s who?
2.2: News bulletin schedule
2.3: 97.2 Stray FM news Highlights
3.0: Programmes and Personalities
3.1: Programming Highlights
3.2 Programme schedule
3.3 97.2 Stray FM Mission Statement
3.4 97.2 Stray FM – Think Global deliver local
4.0 Useful Information
4.1: Who is my MP?
4.2; Where are the hospitals in our patch?
4.3: Links to local utilities – the people you might need to reach
5.0 Ofcom
5.1: Station format / Character of service
5.2: Ofcom Localness Guidelines (link to Ofcom website)
5.3: Complaints procedure
About 97.2 Stray Fm
1.1:
97.2 Stray FM was born on the 4th of July 1994 after years of hard work and dedication from a band of local radio enthusiasts. The original Stray FM applied for and duly won the licence to broadcast to the Harrogate area. The station originally broadcast from Station Parade and later moved to its current home at Hornbeam Park in Harrogate.
Since its inception, 97.2 Stray FM has been an integral part of life in Harrogate and the surrounding areas – our news output provides the only daily source of information dedicated to this patch, reporting and reflecting the issues of the day. Our news service is the cornerstone to the whole output of the radio station.
We provide great music 24 hours a day 7 days a week, and offer differing genres at the weekend, thus enhancing choice (you will find these in our programme schedule.)
It’s no accident that our audience are loyal to us and believe 97.2 Stray FM to be THEIR radio station. We work hard at serving our community and providing a radio station that satisfies and reflects the needs of Harrogate, Ripon, Knaresborough and the surrounding areas.
1.2: Address
97.2 Stray FM
The Hamlet
Hornbeam Park
Harrogate
HG2 8RE
Tel: 01423 522972 (office)
Tel: 01423 520972 (on-air studio)
Fax: 01423 522922
Email: firstname.surname@strayfm.com
www.strayfm.com
1.3: 97.2 Stray FM’s Transmission Area – The Broadcast Map
2.0: News
2.1 Who’s who
Patrick Dunlop is the Head of News, leading a full-time team of two (including himself) and several freelance journalists. He has worked at Stray FM for the last four years.
Sarah Grant joined Stray FM in 2006 after working at one of our sister Stations and is carving a journalistic niche across the Heart of Yorkshire.
2.2 Bulletin schedule
Stray FM News provides locally-produced bulletins during daytime hours, and outside of these times bulletins are provided by Independent Radio News (IRN).
Weekdays:
06:00 Three minute mixture of local and national news.
06.30 One minute of news headlines and a one minute Money Watch bulletin.
07:00 Three minute mixture of local and national news.
07.30 One minute of news headlines and a one to two minute mixture of local and national sport.
08:00 Three minute mixture of local and national news.
08.30 One minute of news headlines and a one to two minute mixture of local and national sport.
09:00 Three minute mixture of local and national news.
10:00 Three minute mixture of local and national news.
11:00 Three minute mixture of local and national news.
12:00 Three minute mixture of local and national news.
13:00 12 minute mixture of local and national news including a Money Watch bulletin and a mixture of local and national sport.
14:00 Three minute mixture of local and national news.
15:00 Three minute mixture of local and national news.
16:00 Three minute mixture of local and national news.
16:30 One minute of headlines and a one to two minute mixture of local and national sport.
17:00 Three minute mixture of local and national news.
17:30 One minute of headlines and a one to two minute mixture of local and national sport.
18:00 Fifteen minute programme consisting of a seven minute mixture of local and national news including two news packages. There is also a one minute Money Watch bulletin, a one to two minute mixture of local and national sport, a one minute Celeb Watch round-up and a recap of the day’s top stories at the end of the programme.
Weekends:
08:00 Three minute mixture of local and national news.
09:00 Three minute mixture of local and national news followed by Sport Bulletin.
10:00 Three minute mixture of local and national news.
11:00 Three minute mixture of local and national news followed by Sport Bulletin.
12:00 Three minute mixture of local and national news.
13:00 Three minute mixture of local and national news.
Outside of these times bulletins are provided by Independent Radio News (IRN).
2.3 Stray FM News highlights
Some Key local stories that have made national news over the past 12 months include the Foiled Transatlantic Terror Plot; The local Elections; Servicemen from Dishforth being involved in a dramatic rescue mission in Afghanistan; local MP Phil Willis announcing his retirement from Parliament; A young boy being trapped in Brimham Rocks and Peace Campaigners being detained under the new terror laws for trespass at Menwith Hill American Military base.
3.0: Programmes
Who’s Who
Chris Bell is the Station’s Programme Controller as well as presenting the Big Fun Breakfast each weekday between 6am and 10am. His responsibilities include production/presentation of programmes as well as day to day management of the programming department.
Pete Edwards presents our Mid morning show between 10am and 2pm as well as Saturday Breakfast Shows
Alex Cann covers our afternoon drive-time show between 3pm and 7pm as well as early breakfasts from 5am weekdays and Essential 8o’s on a Sunday morning.
The rest of the presentation team are made up of Paul Hartley (Saturday morning 10am-2pm and Sunday Breakfast) and Nick Babb (Sunday mornings 8am-11am) as well as both covering shifts during the week when required.
3.1: Programming Highlights
Knaresborough Bed Race
Knaresborough has a world famous Bed Race every summer and this year 97.2 Stray Fm became its official media partner. We were physically part of the parade of floats through Knaresborough High Street with live programming throughout the day.
Local Heroes
As part of our continuing commitment to the area we serve we decided to search out those unsung heroes that make our communities' lives richer without ever seeking out recognition. We mounted a giant on air search for these people will hundreds of nominations reaching Stray FM by the closing date. We whittled these entries down painstakingly to 3 finalists in categories such as “Teacher of the Year”, “Super Mum or Dad of the Year”, “Make a Community Difference award” amongst many others. We invited these finalists to join us at Harrogate’s Cedar Court Hotel for a glitzy Hollywood style awards ceremony to honour their achievements. This amazing evening was attended by local MP Phil Willis, Civic Leaders and a host of other folk from all walks of life in our area.
St. Michael’s Hospice
The Hospice joined forces with 97.2 Stray FM to try and raise £1million in a year towards their running costs, over the next 12 months Stray FM and The Hospice will be working together on many Outside broadcasts and Initiatives to raise awareness and increase donations to the charity.
Harrogate International Festival
This year sees 97.2 Stray Fm become the official media Partner of the 2007 Harrogate International Festival providing information to visitors from all over the world as well as Outside Broadcasts and exclusive interviews with some of the famous people taking part.
2007 Great Yorkshire Show / Nidderdale Show
To prove our commitment to local events Stray Fm broadcast live for the full three days of the Great Yorkshire Show as well as Nidderdale Show from 6am til 7pm on each day of the event.
3.2; How much local programming do we provide? - Programme schedule:
Monday to Thursday
01:00 Stray FM Through the Night *
05:00 Early Show with Alex Cann
06:00 Big Fun Breakfast with Chris Bell
09:00 Chris Bell’s A-Z of Hits
10:00 Pete Edwards
14:00 The Workplace of the week
15:00 Drive with Alex Cann
19:00 The Evening Show with Tom Stroud
22.00 The Late Show with Lianna Lawrence
Friday – as above except: 19:00 - 22:00 - Party Anthems with Fiona Faulkner and 22:00 With Carolyn Ashton
Saturday:
01:00 Stray FM Through the Night
06:00 Pete Edwards
10:00 Paul Hartley
14:00 David Whittle, Showbiz and Sport
18:00 Fiona Faulkner’s Party Anthems
22:00 Alex Dyke, Soul and Motown Show
Sunday:
01:00 Stray FM Through the Night *
06:00 Tony Collins, Sunday Breakfast
08:00 Nick Babb
12:00 Essential 80's with Alex Cann
14:00 Money on Your Mobile
16:00 Hit 40 UK with Lucio
19:00 Bubblegum and Cheese with Alex Dyke
21.00 Lianna Lawrence On The Couch
3.3: Stray FM – Localism at its very best
The 97.2 Stray FM “Easter Egg Tree”
In the run up to Easter 2007 we encouraged our listeners to purchase one extra egg as they shopped to make sure that less fortunate children in our area received an Easter treat!
Local Heroes
Paying homage to the people in our community who make everyday life more special without wanting anything in return was one of the highlights of our broadcasting year. We assembled people from all walks of life to celebrate the best that the Harrogate district has to offer.
The Grand Summer Tour
Our mission was quite simple: Attend as many events in Harrogate, Ripon, Knaresborough and the surrounding area as possible this summer
We set up water stations on hot days! Our presenters worked the crowds and sold cakes at Fetes and Galas…. we have literally proudly been “serving” our area all summer.
Great Yorkshire Show / Nidderdale Show
We are proud of our roots across the Heart of Rural Yorkshire where agriculture is paramount to the local economy. As a result we were able to bring the countryside into the homes of our listeners as we broadcast live for 13 hours a day from this Years Great Yorkshire Show and Nidderdale Shows to show our own support for the area we live and work in.
St. Michael’s Hospice
One of the many local charities benefiting from Stray FM’s active policy of being part of the community. This year we have joined forces to try and help raise the £1.6million needed to keep the hospice going. The response has been phenonimal so far.
Inclement Weather
Floods hit the Heart of Yorkshire this summer causing more than enough problems for the community. Stray Fm abandoned it’s Programming Policy to concentrate on helping the communities affected, even resorting to Outside Broadcasts from buses in the floods at Knaresborough plus constant updating of problem spots in the worst hit areas.
4.0: Useful Local Information
4.1: Who is my MP?
There are 4 MPs whose constituencies are spread across our part of North Yorkshire
Harrogate and Knaresborough Phil Willis MP
Vale of York - Anne McIntosh MP
Skipton and Ripon - David Curry MP
Elmet - Colin Burgon
4.2: Where are the Hospitals?
Harrogate District Hospital - Harrogate
Ripon Community Hospital - Ripon, North Yorkshire
Friarage Hopsital - Northallerton
4.3: Links to Utility Companies
Yorkshire Water www.yorkshirewater.com 0845 1 24 24 24
NPower www.npower.com
Small Business helpline (Electricity only): 0845 166 3360
Large Business helpline (Electricity only): 0845 070 9494
Gas helpline 0845 166 3320
Scottish Power www.scottishpower.com 0845 270 0700
Centrica www.centrica.co.uk 01753 494000
5.0: Ofcom – The regulator
5.1: The 97.2 Stray FM Ofcom format
Format Outline Form OfW 307
STRAY FM
Format Outline
Station Name-Stray FM
Licence Area- Harrogate area (as defined in licence advertisement)
Frequency 97.2 MHz
Hours of Broadcast 24 hours a day (locally made for at least 18 hours weekdays, 12 hrs Sat, 12 hrs Sundays)
Definitions
Speech- excludes advertising, trails, sponsor credits and the like and will be calculated over the period specified.
Music- percentages are calculated as a percentage of the total tracks broadcast in the specified period.
Peak time(s)- refers to weekday breakfast and afternoon drive output, and weekend late breakfast.
Daytime- is 0600 to 1900 weekdays and 0800 to 1400 weekends.
Locally made- refers to output produced and presented from within the licence area and must include peak time.
Character of Service
A TUNEFUL MUSIC-LED STATION FOR 25-54 YEAR-OLDS IN HARROGATE AND THE SURROUNDING AREA, HIGHLY FOCUSED ON LOCAL NEWS AND ISSUES.
Detail
Local current affairs coverage is an important ingredient in the station, which is the voice of Harrogate, Boroughbridge, Knaresborough, Ripon and Wetherby. It will include features about local leisure and sporting activity as well as local politics, education and social issues for the area. Speech will not drop below 20% of daytime output.
Bulletins with local news will be broadcast at least hourly during daytime, including at least one extended bulletin of at least 15 mins. duration each weekday. (This requirement may alternatively be met by airing a magazine-style programme combining music and news-based speech over a longer period of up to one hour, provided that overall speech minutage remains the same). National news should also feature at other times.
The music will be quality popular songs from the last four decades with no decade dominating the output. During non daytime specialist shows will feature genres of music which complement the main music mix for at least 14 hours a week. A networked overnight programme may be aired within local hours between 0100-0600 daily, provided this has live presentation throughout and localised idents/jingles etc. This must originate from a station within the TLRC group. AL162-2 (March 2006)
5.2: Ofcom Localness Guidelines
Below is a link to the Ofcom website. This leads you to Ofcom’s views on localness and what stations should and should not deem as local.
http://www.ofcom.org.uk/radio/ifi/rbl/car/localness/#content
5.3: How do I complain?
In the first instance you may want to call Stray FM and register your complaint. If this does not resolve your issue there are several things you can do:
If your complaint is of a programming nature you can follow the link below to the Ofcom website. Ofcom is the Office of Communications and is responsible for regulating all the TV and Radio Stations that broadcast within the United Kingdom
http://www.ofcom.org.uk/complain/progs/
If your complaint is of an advertising nature you can follow the link below to the Advertising Standards Agency
http://www.asa.org.uk/asa/
