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Campaign to cut water consumption

Campaign to cut water consumption

Published at 3:57pm 8th June 2015. (Updated at 5:25pm 8th June 2015)

Yorkshire Water has launched its annual water conservation campaign.

The company, which provides around 1.24 billion litres of water ever day, wants to highlight how using water more efficiently is good for the environment and can also help lower bills.

'Save a little, Save a lot' encourages customers to think more carefully about how they use water in their homes.

It's aimed at reducing the current 100 to 150 litres of water an average customer uses each day, which is the equivalent of up to two full baths.

Neil Dewis, Head of Service Delivery at Yorkshire Water, said: "Our 'Save a little, Save a lot' campaign is about providing our customers with information on how they can save water and why it's important to do so.

"Some people take water for granted, but it is a precious resource and we need to ensure that in the future we can continue to meet the demands of a growing population and the challenges climate change could bring.

"We work really hard to manage our own leakage and to supply our water in the most efficient way, but we need our customers to play their part too."

Last year, 25,000 free water-saving packs were ordered by Yorkshire's residents and the company is hoping that they will prove equally popular this year.

An extensive survey in 2014 revealed that most customers recognise the importance of water efficiency, with financial savings being the biggest driver, followed by environmental benefits.

Water-saving tips:

1) Turning the tap off when brushing teeth could save seven litres per person per day.

2) A bath can use as much as 80 litres of water. Swapping this for a short shower can save on average 10 litres of water per day.

3) Fixing that dripping tap could save £18 a year. A dripping tap wastes around 5,500 litres of water a year.

4) Simply by making sure the washing machine is full before using could save eight litres of water per household.

5) Fitting a free flush-saver in the toilet cistern will save one litre of water every time the toilet is flushed.

To order a free water-saving pack and get useful advice, visit www.yorkshirewater.com

Yorkshire Water will donate 10p to the charity WaterAid for every pack ordered.

Throughout the summer, the campaign will be on tour across the region at events including the Great Yorkshire Show on 14 to 16 July.

This video shows the Metherall-Cook family using water-saving devices.