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Yorkshire urged to keep calm and carry on

Yorkshire urged to keep calm and carry on

Published at 7:15pm 29th June 2016.

Tourism businesses across Yorkshire are being encouraged to "stay strong and keep united" as the nation takes stock of Britain's decision to leave the EU.

Welcome to Yorkshire is appealing to everyone to continue their "great work" in ensuring that the region is the number one tourist destination.

It's predicting a potential boom in 'staycation' holidaymakers and is sending a message to international visitors that they are welcome in Yorkshire.

Sir Gary Verity, Chief Executive of Welcome to Yorkshire, said: "The question that many of our members and businesses within Yorkshire are asking is: how will this affect tourism, how will this affect us?

"We would urge communities in Yorkshire to do what they do best and that is to pull together and support each other like never before. We need to stand united, to 'keep calm and carry on' with our work of making Yorkshire a friendly, attractive and inspiring place to visit for domestic and international visitors alike."

Cycling fans are also being assured that the Tour de Yorkshire won't be affected by the referendum result, as Welcome to Yorkshire doesn't receive European funding and will continue to work closely with French colleagues at A.S.O (Amaury Sport Organisation) to deliver the race.

Sir Gary added: "This is a Yorkshire success story and this is what we are about. We need to keep Yorkshire a must-see visitor destination, keep attracting visitors - let's not forget Scarborough was recently named the most popular destination for holidaymakers anywhere outside London from 2013 to 2015 (Source: Visit England).

"No-one knows for certain what a post-EU UK would look like, but it is likely to be a lot more expensive for domestic travellers to fly abroad. Perhaps this means there will be a boom in 'staycations' with more and more people looking to stay within the UK and looking at Yorkshire as somewhere to spend their break."

The latest figures are already healthy, as domestic overnight trips to Yorkshire grew by 20% in 2015, which is one of the largest increases across England.

Yorkshire also experienced an 11% increase in spending, according to the Great Britain Tourism Survey.

Sir Gary added: "A decline in the value of sterling will act as a further incentive for international visitors to holiday here, as the Dollar and the Euro will go much further.

"International visitors are important to us and we are working hard to ensure Yorkshire is marketed globally."

Welcome to Yorkshire launched a £1 million international marketing campaign earlier this year and secured more television coverage for the Tour de Yorkshire to showcase the region.

A branded plane was also unveiled and is spreading the message from the skies, after Welcome to Yorkshire joined forces with airline Flybe.

Sir Gary said: "We will continue to think big and to come up with ways we can promote Yorkshire to the world.

"We remain naturally optimistic and we take the view that the best of our work is in front of us.

"The result does not mean we are any less welcoming to our friends in Europe or anywhere else in the world. We will work harder than ever to ensure their stay is warm, welcoming and memorable, and we will continue as ever in our mission to make Yorkshire the number one tourist destination."