Want to create more word-of-mouth business?

Handshake

Published at 4:27pm 26th February 2018.

Promoted by
Stuart Wright Action Coach

Most business owners will agree that the most profitable way to grow your business is by getting leads through word-of-mouth and Stuart Wright Action Coach has been chatting to Stray FM about the importance of building strategic business alliances.

What do you mean by "strategic business alliances?"

Stuart Wright defines a strategic business alliance as "somebody who is working with someone in your target market.  In other words, they're seeing your potential customer or client on a regular basis but they're non-competing businesses."  A great example of this would be if you had an electrical contractor in to do some work and you also needed a plumber, or a joiner.  If you're recommended a business or service via someone who is already doing a great job, there's a far greater chance of you hiring the person or company who comes recommended rather than perhaps merely relying on  internet reviews.

 

 

Build a Team!

Stuart's recommendation is to start building a team of strategic alliances around you because if you have several businesses on your side, promoting your work as they carry out theirs, before you know it, your customer base will be on the rise and you'll build a profitable lead generation strategy.

Off the back of this, begin to build a formal relationship where you meet regularly because being at the forefront of someone's mind can only lead to a positive outcome for your business as they begin to notice more opportunities to refer you.

Business Meeting

Profit Club

Stuart meets every other Tuesday at the Cairn Hotel in Harrogate with a group of business owners in order to share the best strategies for marketing and sales that are working for individuals. Businesses have begun to share client lists too and also work together on actively finding new leads for each other which is proving very profitable and as an added bonus, the meetings take place over breakfast!

Contact Stuart Wright Action Coach for more and hear the full conversation with Stray FM's Pete Egerton below.

Read and listen to more from Stray FM's Business Hub.

Email Icon

Sign up for exclusive news, competitions and offers.
Proper Local News updates from Stray FM

Newer article

How protecting the privacy of your children's data is changing

Business: If you're a parent, you should already know the importance of protecting your children online. But with GDPR, things are changing. Are you ready?

Older article

Finalists for Skipton Business Awards 2018 revealed

Business: Several local businesses are celebrating as this year's shortlisted finalists.

Top articles

Police search for missing Skipton boy

Harrogate, Craven & Wharfedale: 10-year-old Harrison Creighton was last seen leaving his school at lunchtime.

Stansted 15: Activists who stopped deportation flight found guilty of aviation security offence

National: Fifteen protesters who cut through Stansted Airport's perimeter fence to block a government deportation flight have been found guilty of an aviation security offence.

United Nations: First global pact signed to better manage migration despite withdrawals

World: More than 160 countries have signed a historic agreement to cooperate on managing migration following months of international controversy.

Jarrell Miller will prove himself as American's best heavyweight, says co-promoter Dmitry Salita

Sport: Jarrell Miller is the "best American heavyweight" and will continue his pursuit of the world champions with a fight in January, says co-promoter Dmitry Salita.

Emmerdale actor Mark Jordon pleads not guilty to attacking pensioner

Showbiz: Emmerdale actor Mark Jordon has pleaded not guilty to attacking a pensioner.

Skipton fish and chip restaurant wins customer service award

Business: At the 2018 Best Of Skipton and Beyond Awards.

Auditions launched for big theatre show in Harrogate

Education: Ahead of next years Harrogate Operatic Players production.

Why Jennyruth Workshops need your help

Family: Jennyruth Workshops of Ripon are trying to raise funds to prepare 20 Treat Boxes for families in or around Ripon who use the food bank.

Music legend attacked on this day

70s On This Day: It would affect Frank Zappa forever

How to win this working child size VW Beetle!

Family: Thanks to one independent Harrogate shop.

Tips to keep cats safe this Christmas

Christmas: Charity Cats Protection have offered advice on how to keep them out of harm in the festive season.

Creating your cheeseboard this Christmas

Christmas: How many, which ones, and from where?

Behind The Scenes: Policing rural North Yorkshire

Harrogate, Craven & Wharfedale: Stray FM went out on a shift with Craven's Neighbourhood Policing Team.

Creating your cheeseboard this Christmas

Christmas: How many, which ones, and from where?

Yorkshire breast cancer charity celebrates anniversary

Harrogate, Craven & Wharfedale: Breast Cancer Haven is celebrating a decade since it opened.

Welcome to Yorkshire’s 10th Chelsea Garden Revealed

Harrogate, Craven & Wharfedale: Welcome to Yorkshire will capture the beauty of the county’s canals at the 2019 RHS Chelsea Flower Show

Top Party Dresses for the Festive Season

Christmas: Local Blogger, the Harrogate Girl, picks the best frocks, gowns and outfits for the big Christmas parties of 2017.

The Yorkshire floods: one year on

Special Reports: People affected by last year's downpours describe what has happened in the last 12 months

When are the Christmas Lights going on across Harrogate, Craven and Wharfedale?

Harrogate, Craven & Wharfedale: Harrogate's lights may be on, but when can we expect to see Christmas in Ripon, Ilkley, Skipton and beyond?

Delve into deliciousness at Mother Shiptons Inn

Test pages: We sent Stray FM's James Stanley to try out the new menu at Mother Shipton's Inn Knaresborough.

A59 re-opened after multi-vehicle incident

Harrogate, Craven & Wharfedale: This will affect you if you're travelling between Harrogate, Knaresborough or the A1 and York.

LIVE: Stage 4 of the Tour de Yorkshire

Harrogate, Craven & Wharfedale: The Final stage of the Tour de Yorkshire is on today today, passing through Otley, Blubberhouses, Pateley Bridge and Skipton.

Tour de Yorkshire host venues confirmed

Harrogate, Craven & Wharfedale: There'll be no re-run of this year's memorable Tour de France stage finish in Harrogate.

Poll

What's the best Christmas movie?

Trending in Yorkshire

Police search for missing Skipton boy

10-year-old Harrison Creighton was last seen leaving his school at lunchtime.

Police investigate anti-social motorbike riding in Knaresborough

Police say it was dangerous and caused a noise nuisance.

Yorkshire breast cancer charity celebrates anniversary

Breast Cancer Haven is celebrating a decade since it opened.

WATCH: Videos aim to reduce number of young people reported missing

It's part of an initiative from West Yorkshire Police.

Police search for wanted Harrogate man

21 year old Jack Alfie James Marshall is wanted

More news...