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Tour de Yorkshire 'boosts economy by £98 million'

Tour de Yorkshire 'boosts economy by £98 million'

Published at 6:02am 10th July 2018. (Updated at 11:19am 10th July 2018)

The 2018 Tour de Yorkshire boosted the county’s economy by £98 million, according to research released this morning.  

The study shows 2.6 million spectators lined the route over the four days of action between 3-6 May and overall spend was UP 54% on 2017 to £97,973,806.

The research, carried out by independent research company GRASP and compiled by Leeds Beckett University, claims accommodation spend increased 49% year on year and non-accommodation items such as food and drink, souvenirs and transport was UP by 58%.

The race was televised in 190 countries and watched by 12.5 million global TV viewers.

The majority of roadside spectators were from Yorkshire (79%) while 21% were from elsewhere in the UK and abroad.

Sir Gary Verity, Chief Executive of Welcome to Yorkshire, said:

"This is absolutely tremendous news for the Tour de Yorkshire and for the county as a whole. 

"The prestige of hosting the world’s best riders is just one part of why we organise the Tour de Yorkshire but this is so much more than a bike race. The benefits it brings to Yorkshire innumerable.”

"These figures support the feedback we received from right along the race route. In Garforth, for instance, businesses reported two weeks’ earnings in the space of 24 hours, in Richmond, all 12 cash machines ran out of money on the day they hosted the start of stage three and in Beverley, cafes there told us they’d had their busiest day all year. It’s news like this which makes us so proud, and so passionate about building on these successes in the future.

"The Tour de Yorkshire is about bringing communities together as well and the way people turned out to support this year’s race was truly overwhelming. The county has taken the event thoroughly to its heart and we’ll work hard to ensure it keeps on going from strength to strength."

Councillor Richard Foster, Leader of Craven District Council, said:

“It’s great news that the Tour de Yorkshire gives such a boost to our local economy. We know that the event brought thousands of people into Skipton and the surrounding villages this year – it’s also an opportunity to showcase our beautiful district as the race is broadcast around the world.

“Craven is becoming renowned as a fantastic destination for cyclists and tourists and this can only be a good thing for our local businesses. We’re now looking forward to next year’s event, and the UCI Road World Championships due to take place in September 2019.”

This year's Tour de Yorkshire saw the men's race grow from three stages to four and the Asda Tour de Yorkshire Women’s Race double in size from one day to two. Olympic champion Greg Van Avermaet triumphed in the men’s event while American star Megan Guarnier took the female title.

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