100-day Tour countdown begins

100-day Tour countdown begins

Published at 12:04pm 27th March 2014. (Updated at 5:30pm 27th March 2014)

A major new international cycle race for Yorkshire, the official anthem of Yorkshire's Grand Départ 2014 and a new marketing campaign have been launched - marking 100 days until the Tour de France starts in the region.

The Tour's organisers ASO, Welcome to Yorkshire and British Cycling are set to deliver the new cycle race together from next year.

Welcome to Yorkshire's Y 14 event saw singer/songwriter Alistair Griffin leaving the stage to a standing ovation after performing the world exclusive of his new song, The Road.

He has a strong track record of writing original music for sport, with his track Just Drive being Sky's title track for their Formula 1 coverage, and he also wrote the official track of the Olympic Games Makers in 2012.

Welcome to Yorkshire also unveiled its new advert, which will be screened in 3,000 London taxi cabs throughout April.

Yorkshire will also take over King's Cross station this spring, with nearly every ticket barrier bearing Yorkshire's Grand Départ and Yorkshire Festival 2014 branding.

Legendary Yorkshire cyclist Brian Robinson, the first Briton to win a stage of the Tour, was reunited with one of the world's most famous cyclists, Bernard Hinault, a five-time winner of the Tour de France.

Gary Verity, Chief Executive of Welcome to Yorkshire, said: "This is a momentous day for our county - we are just 100 days away from making history and a moment the world will never forget. Yorkshire will never have a better chance to shine on the global stage, and Welcome to Yorkshire will be doing everything in our power to maximise the positive impact of this opportunity that, alongside our partners, we have worked so hard to bring about.

"We are working closely with the ASO and British Cycling to continue the lasting legacy of Yorkshire's Grand Départ by delivering this new race for Yorkshire from 2015, which will rank as a major new addition to the global cycling calendar. It has the potential to take in wider parts of the county and we look forward to announcing more details in due course.

"Alistair's track is another way of making the most of bringing the world's largest annual sporting event to Yorkshire and The Road captures the heart and spirit of not only our county, but the race itself, and we are confident it will capture the interest of people across the country."

The Y 14 event, at Harrogate International Centre, saw the official launch of the Grand Départ legacy project, Cycle Yorkshire, which includes a 10-year plan to make Yorkshire the cycling heartland of Europe.

It also marked the start of Yorkshire Festival 2014, which is the first time in the Tour's history that a cultural and arts festival is taking place in the run-up to and alongside the race.

A group of Tour Makers, who will welcome visitors during the Tour this summer, were unveiled and on hand to welcome guests.

Alistair Griffin's song, The Road, is available to order here.