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New live chatbot to help breastfeeding mums 24/7

New live chatbot to help breastfeeding mums 24/7

Published at 7:14am 3rd May 2017. (Updated at 10:02am 3rd May 2017)

New mums in North Yorkshire will be able to access help with breastfeeding through Facebook Messenger.

North Yorkshire County Council is supporting a new initiative from Start4Life, a Public Health England programme which helps parents and parents-to-be to make healthy lifestyle choices.

The new service features an interactive Breastfeeding Friend (BFF) chatbot.

The BFF is a live chat facility accessed through Facebook Messenger and provides personal support for mothers, at any time of the day or night.

The bot works as a live chat tool which is able to respond to questions it is asked about breastfeeding.

Experts say breastfeeding boosts a baby's ability to fight illness and infection, including diarrhoea and respiratory infections.

It also lowers a mother's risk of ovarian and breast cancer and burns about 500 calories a day.

Katie Needham, Consultant in Public Health for North Yorkshire, said: "The Start4Life Breastfeeding Friend is a great tool for mums in North Yorkshire who are looking for help and advice about breastfeeding.

"To access the breastfeeding BFF, simply open Facebook Messenger and search Start4Life Breastfeeding Friend or visit to get started.

"In addition to the breastfeeding friend chatbot, there are many other ways mothers can get breastfeeding support.

"The Start4Life website has a range of advice and resources which can help mothers to continue breastfeeding, as well as a dedicated helpline they can call.

"Breastfeeding is a great way to get your baby off to a good start. Although it's a natural process, breastfeeding is a skill that has to be learned by mothers and babies.

"We know that many people can find breastfeeding challenging in the early days and we have made changes to our service for new mums across the county, so that good quality support and help is at hand.

"We also want to ensure that all mums are supported to form a strong, loving relationship with their baby - whatever their choice of feeding method."

New mums or mums-to-be can find out more about breastfeeding support groups across the county at