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Why Bother With A Florist?

Why Bother With A Florist?

Published at 9:10am 28th April 2017.

Erica Berry Flowers Promoted by
Erica Berry Flowers

Flowers are often thought to do great things for you. There's research that suggests having fresh flowers in the home can improve mood, help attainment, and just generally they make you home look fresh and seasonal.

And getting flowers has never been easier - you can pick them up from pretty much any size of supermarket, and, sterotypically, men are known to pick them up when filling the car with their fuel of choice.

But if you do pick some up, what are you getting? Is the traditional florist a thing of the past?

Erica Berry Flowers in Ilkley is home to, well, Erica Berry, a multiple Chelsea Flower Show award winner, so we popped down to the shop to talk to her about the art of floristry... and she told us that the industry is definitely in bloom.

Have a listen to find out what makes a florist special: