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Otley pubs get in cycling spirit

Otley pubs get in cycling spirit

Published by Lisa Darvill at 7:00am 10th September 2019. (Updated at 8:40am 11th September 2019)

Otley's pubs are busy gearing up for the upcoming UCI Road World Cycling Championships. 

  • They're each adopting a different country 
  • 24 are signed up so far to take part in the 'pub nations' project 
  • Each will re-decorate in their nations colours and serve food and drink from their perspective country 
  • Organisers hope it will help attract overseas visitors to the town 
  • The men and women's elite race will pass though the town on the final weekend of the championships

Otley Pub Club has launched a 'pub nations' project, with 24 of the town's pubs signed up already. 

Each pub will take on the mantle of a different country - and each will be themed after their new name. They be re-decorated and serve food and drink from their perspective country. 

Harrogate District is hosting the nine day international cycling event from 21st September. The women's elite and men's elite races will pass through Otley on Saturday and Sunday respectively. 

The women's elite race will feature Otley's very own Lizzie Deignan.  

Organisers hope the project will help attract more overseas visitors to the town. 

Bob Brook, from Otley Pub Club said: 

"Although the majority of the tourism is going to be based in Harrogate, for obvious reasons, we're hoping that some of the people who go there might want to move out of town a bit.

"And we want to give them an opportunity to come and see Otley.

"We always get lots of people out on the streets of Otley whenever a race goes through. Unfortunately the men's race comes through at about 9.10 in the morning, so the pubs won't be open!

"But the women's race comes through shortly after midday, so we're hoping that on the Saturday they'll be a large number of people out on the streets." 

It's not the first time Otley's pubs have re-named themselves for major events. Last year, to celebrate Yorkshire Day, each named themselves after famous Yorkshire men and women. 

As part of the project, Bob has contacted tourists boards from all over the world, with many sending posters, brochures and guides to be displayed in the pubs. 

He added: 

"Some of the embassies and national tourist boards I've been in touch with have said they'll share this in the final weeks coming up to the UCIs.

They said they'll share it on their own social media and with their national cycling organisations."

There will also be a number of other cycling themed events in and around the town over the weekend.

For more information visit www.visitotley.co.uk