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Hollywood-style letters hoisted high above Settle

Hollywood-style letters hoisted high above Settle

Published at 6:25pm 22nd April 2016. (Updated at 2:35pm 25th April 2016)

Giant bright yellow letters have been put up on Castleberg in Settle to celebrate the Tour de Yorkshire.

A team of climbers worked for hours to hoist the letters up onto the striking landmark.

Settle will host the finish of Stage 1 of the cycle race on Friday 29 April.

Sharon Hudson, from Craven District Council, said: "This was a brilliant idea to raise awareness of the Tour and celebrate Settle at the same time.

"We're delighted how much Settle has embraced the Tour de Yorkshire and this fantastic sign will create some iconic images for the town."

Tour de Yorkshire Settle letters

The letters being hoisted up Castleberg (taken by Paula Solloway)

A group of local climbers volunteered to get involved in the project, including Dave Musgrove, who is a member of the British Mountaineering Council.

He said: "Most of us have been climbing around the Yorkshire Dales for as many as 50 years and this was something we could give back.

"I think it looks impressive. It wasn't too difficult once we worked out the plan - there are permanently fixed bolts in the cliff for protection when we're climbing, which helped. I think the overall effect is pleasing. People will remember Settle as they see it on the television."

The huge wooden letters were created by Timberworks in Settle.

Becky Bullock, who owns Timberworks with her husband Ian, said: "We're really excited about the Tour de Yorkshire and we were keen to get involved. We're very proud to be a part of it.

"It looks fantastic and it's lovely to see our work every time we drive through the town centre."

Local residents and businesses are being invited to take part in a competition to find the best-dressed property.

The winner will be invited to the VIP Tour de Yorkshire reception.

Anyone who wants to enter the competition can register and submit a photo at www.settle.org.uk/showcasesettle before Thursday 28 April, when judging will take place.

Tour de Yorkshire Settle letters

Castleberg from the town centre (taken by Paula Solloway)