Yorkshire and Australia join forces

Yorkshire and Australia join forces

Published at 12:15pm 29th April 2016. (Updated at 12:20pm 29th April 2016)

The Tour de Yorkshire and the Santos Tour Down Under (TDU) have formed a partnership to promote both events across the world.

Organisers of both events say it will strengthen the "already great relationship" between Yorkshire and Australia.

Welcome to Yorkshire's Chief Executive, Sir Gary Verity, and Australia's Minister for Tourism, Leon Bignell, said the signing of a Memorandum of Understanding sees the partnership "open up the conversation to a new audience and further collaboration".

Sir Gary Verity said: "The Tour de Yorkshire is just two years young and very successful, attracting huge crowds and benefits to the region, but we also are keen to learn from others and share our knowledge.

"Working in collaboration with the Santos Tour Down Under will provide us both with a global platform to promote our events."

In 2015, the first edition of the Tour de Yorkshire attracted over 1.5 million spectators and brought a £50 million boost to the region's economy.

Leon Bignell said: "This is a fantastic opportunity for the TDU to work on a global scale, telling our story to the Tour of Yorkshire audience and vice versa.

"The 2016 Santos Tour Down Under injected a record $49.6 million into the state's visitor economy and created 613 full-time equivalent jobs, as well as attracting a record number of spectators with 795,000 lining the streets.

"Today's announcement is about further increasing awareness of both events, sharing knowledge and increasing our marketing on a global scale."

As part of this new partnership, the Santos Tour Down Under will feature in this year's Tour de Yorkshire publicity caravan.

The TDU will travel in an 'Oppy the Kangaroo' inspired branded vehicle, giving out yellow Australian 'road signs' to promote the 2017 event.