New Radicals: You Get What You GiveiTunesAmazon

New Radicals: You Get What You GiveiTunesAmazon

Yorkshire bus to greet Heathrow passengers

Yorkshire bus to greet Heathrow passengers

Published at 12:23pm 15th October 2015. (Updated at 12:38pm 20th October 2015)

Images of Yorkshire will greet millions of passengers at Heathrow Airport as part of plans to attract even more international visitors to the county.

Bolton Abbey, York Minster and Brimham Rocks are just some of the images to adorn one of the scheduled buses which provide links between Heathrow’s terminals and hotels.

Other images featured on the bus include Gunnerside in Swaledale, The Hepworth Wakefield, Leeds Rhinos and Hole of Horcum in the North York Moors National Park.

Welcome to Yorkshire is the first global brand to take over one of the fleet with a complete bus wrap after teaming up with Mobile Media. 

Sir Gary Verity, Chief Executive of Welcome to Yorkshire, said: "What better way to spread the word about Yorkshire than at Europe’s busiest airport?

"We hope that when these stunning images catch the eye of millions of worldwide travellers, they will be inspired to come and spend time in God’s Own County and see for themselves how beautiful Yorkshire is.

"The Tour de France promoted Yorkshire to a global audience of millions and this ambitious campaign will promote the county to many more visitors from around the world."

Karen Olsen, Managing Director of Mobile Media, added: "With a base in Wakefield and years of working with Yorkshire-based firms, teaming up with Welcome to Yorkshire was a natural fit for us.

"Many of our staff are from the county, so they’re absolutely over the moon that Yorkshire is the very first thing these worldwide travellers will see.

"We’re all about bold ideas and breaking new ground, so can’t wait to see this bus roll-out and welcome passengers."