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VIDEO: Tour de Yorkshire to help lifeboat crews

VIDEO: Tour de Yorkshire to help lifeboat crews

Published at 4:03pm 13th January 2016. (Updated at 4:15pm 13th January 2016)

The Royal National Lifeboat Institution (RNLI) has been chosen as the official charity for this year's Tour de Yorkshire cycle race.

All money raised through the partnership will be reinvested into the region's RNLI activities.

Yorkshire's volunteer lifeboat crews rescued 275 people in 2014 and more recently the RNLI Flood Rescue Team has helped more than 300 people during flooding in Cumbria.

Sir Gary Verity, Chief Executive of Welcome to Yorkshire, said: "We are very excited to be partnering up with the RNLI for this year's Tour de Yorkshire.

"The RNLI provides life-saving services across Yorkshire and the UK and we know that many race spectators will have come across their work or may even be RNLI volunteers themselves.

"The race provides a great platform for the RNLI to fundraise and to raise awareness and we will be supporting them wholeheartedly over the next few months."

Leesa Harwood, RNLI Community Lifesaving and Fundraising Director, added: "We are delighted to have been chosen as the official charity for the 2016 Tour de Yorkshire.

"The event takes place over the same weekend as the RNLI's national fundraising campaign, Mayday, and will enable us to raise vital funds to save lives at sea.

"The RNLI relies on voluntary donations and without our supporters we simply wouldn't be able to provide crews with the equipment and training they need, or fund our safety programmes to help educate children and adults alike about how to keep out of danger at the coast and on inland waterways."

Amateur cyclists who take part in the Maserati Tour de Yorkshire Ride will have the option to raise money for the RNLI when they register.

Watch lifeboat crews from Whitby responding to a call for help: