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VIDEO: Campaign highlights 16 cancers linked to smoking

VIDEO: Campaign highlights 16 cancers linked to smoking

Published at 2:56pm 1st February 2016. (Updated at 3:40pm 1st February 2016)

A hard-hitting new campaign is calling on smokers to quit, as figures reveal that Yorkshire and the Humber tops the smoking league.

Every day, 16 people across the region discover they have cancer caused by smoking.

However, whilst most smokers know about the link with lung cancer, many people don't realise that smoking is linked with 16 different cancers.

They include cancers of the mouth, nasal cavities, pharynx and larynx, stomach, kidney, bowel, liver, pancreas, ureter, oesophagus, cervix, bladder and ovaries, as well as myeloid leukaemia.

Quit16 is the first region-wide anti-smoking campaign which includes advertising on TV and online.

It's based on a campaign first developed and run in Australia in 2014 by the Cancer Council Western Australia, with 74% of smokers who saw it seriously considering quitting and 20% discussing quitting with a health professional as a result.

Yorkshire and the Humber has the highest adult smoking rates in the country, with 20% of adults still smoking.

Dr Andrew Furber, from Breathe 2025, said: "The films and message are brutally honest: there are 16 cancers caused by smoking. Some will kill you quickly, others more slowly, and it's you and your family that have to live through it. Stopping smoking is the best thing you can do to reduce the risk that one of those deaths will be you.

"Quitting isn't easy, but there is lots of help out there from face-to-face support to personalised texts, e-mails and apps. You can find out details of support near you on our website QUIT16.co.uk

"We are the worst in England when it comes to smoking. But we want to be the best and to make sure the next generation of children born and brought up in the places across Yorkshire and the Humber never start smoking and grow up free of the terrible health harms associated with tobacco."

People who smoke are also more likely to have a stroke, a heart attack and develop different health conditions including coronary heart disease.

Dr Julie Sharp, Cancer Research UK's head of health and patient information, said: "The best thing smokers can do is give up - for their own health as well as their friends' and family's. Quitting can be extremely difficult, but it greatly reduces the risk of smoking-related cancers, as well as other illness such as heart and lung disease.

"For those who are ready to give up, local Stop Smoking Services are the best place to start. The earlier you stop smoking the better, but it's never too late to quit."