No Doubt: Don't SpeakiTunesAmazon

No Doubt: Don't SpeakiTunesAmazon

VIDEO: Time to celebrate proper local radio

VIDEO: Time to celebrate proper local radio

Published at 6:05am 27th May 2016. (Updated at 12:00pm 27th May 2016)

Stray FM is taking part in the first ever Local Radio Day.

It's a chance to celebrate the radio station's important role in communities across Harrogate, Craven and Wharfedale.

The initiative was started by Stray FM's parent company, UKRD Group, which has also carried out research into what people think of local radio.

Chief Executive William Rogers said: "Listeners are telling us that they want their local radio station to attend community events and address local issues.

"When you couple that with 92% of respondents confirming they’d even campaign to save their local radio station should it be under threat of closure, the results are even more conclusive."

Whilst the FM frequency continues to be the most popular platform for local radio, the research shows that many people now listen on a variety of digital platforms, including DAB, mobile app and online.

The importance of local news is also highlighted, with 88% of respondents describing it as either important or extremely important to them.

Those surveyed said that they're twice as likely to get their local news from their local radio station as they are from local newspapers and regional TV combined.

Group Content Director Dave Coull said: "Whether it is the local news or the weather, having that content produced in the area it broadcasts to increases the likelihood that it will be correct, locally relevant and truly reflective of the location it is meant for."

Stray FM has asked key local figures to share their thoughts on local radio.

Traffic Sergeant Paul Cording from North Yorkshire Police:

 

Louise Hanen from the Harrogate and Ilkley-based Acorn Committee:

 

Thank you for being part of the Stray FM family - and stay tuned.